Local Kitchen - Feeding Inquisitive Minds

Local Kitchen - Feeding Inquisitive minds
A new name and identity for Wigans local school meal service
Identity design

Creative Concern were approached by Wigan Council to help reposition, rename and redesign their school catering organisation. 

Local Kitchen is just that – they source 95% of food locally, supporting the local producers right on their doorstep and keeping food miles to a minimum. Committed to sustainability, you can trust Local Kitchen to do the right thing when it comes to the environment. Whether it’s swapping to compostable packaging, banning all plastic bottles or reducing food waste, it goes beyond school meals to make sure everything it does has a positive impact on the planet. And all of this is helping schools to meet their target of becoming plastic free by 2022.

Local Kitchen identity

It was key the new identity reflected their enthusiastic and committed approach to locally sourced produce and their sustainable ethics. An organic logo that takes its shape from leafy veg, and a comprehensive colour palette informed through various foods, helps the identity to reflect their core values. A flexible design system means they can utilise their brand throughout all of their comms materials both interally and externally.

Local Kitchen brand guidelines
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