We've been working with the National Trust on the Sky Gardening Challenge – a nationwide campaign encouraging people in flats to transform their balconies and window boxes into havens for nature and wellbeing.

The campaign launched in April 2026, showing people that even the smallest outside space can make a difference – to local wildlife, to cityscapes, and to how people feel when they step outside.

We developed a complete campaign identity, messaging framework, and toolkit for National Trust teams and partners across England, Wales, and Northern Ireland. The tone needed to to be warm, encouraging, and accessible – more 'give it a go' than 'it has to be perfect'! The campaign speaks directly to urban audiences who might never have thought of themselves as gardeners. We illustrated a range of flowers and edibles that can be grown from seed in containers.