This established children and young people’s mental health charity commissioned Creative Concern to create a name, strapline and visual brand that better aligned with who they are as a charity and a service.

The new identity had to speak to a range of audiences, including service users - young people aged 9-25 - their parents, trustees, commissioners and donors.

The brand has been created through an extensive consultation process at different stages in the project, engaging their wide target audience.The brand graphics and illustrations were created through a co-creation process with their primary target audience - young people aged 9-25 - the colour palette was voted on, and the sketches and shapes created by young people in that workshop inspired the final characters and shapes in the brand.

The result is a brand that speaks to this primary target audience - taking into account the wide age range - but is also refined and flexible enough to be used when promoting their services to a wider audience.