North of Tyne: Home of Ambition

North of Tyne Combined Authority
Development of a new brand for a new Combined Authority
Copywriting/Content/Design/Branding/Film/Website

It’s an exciting time for the North East: the Local Authorities of Newcastle, North Tyneside and Northumberland have joined forces to govern their combined region – with a population of 880,000, a local economy of £17 billion, over 360,000 jobs and 23,000 businesses – under a new devolution deal from government. 

Known as North of Tyne, the new Combined Authority needed support in communicating its ambitions and aspirations for the area, and commissioned us to develop a striking brand including photography from our partner, Rebecca Hughes from the House of Hues.

At the heart of the brand is the North of Tyne logotype which references the wider region – the North East – and so makes sense to an audience outside the immediate area, an important consideration for profile-raising and inward investment. The visual identity uses a number of emotive copy lines to demonstrate the Combined Authority’s vision, the principle of which – Home of Ambition – is the strapline and used throughout all communications.

You can see the brand in action across the website we designed and developed here.

We also worked with the North of Tyne team to develop an Economic Vision document, which sets out the ambitions for the region, and a series of short films for use online, featuring many of the region’s ambassadors.