Old Frame New Picture

Greater Manchester Older People's Network
See ageing differently
Campaign design, advertising, digital, print, marketing

This project was all about celebrating ageing and shifting perceptions to focus on the positives of growing old.

Working together with GMCA, Macc, Greater Manchester Older People's Network and Ambition for Ageing, we ran a photography competition where people were invited to submit their own images that portrayed a inpsiring way of 'growing old'. The entries were brilliant, showing people enjoying a wonderfully diverse range of activities that would definitely get everyone seeing ageing differently.

Together, we chose a selection of winning images to be a part of a campaign that celebrates ageing in a positive light, and changes and negative perceptions that many people have around the subject.

Digital billboard designs
Email signatures
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