Our campaign for Salford University was developed after consultation with potential students who provided vital insight into what motivates students to choose a particular university. The creative for the campaign features university students and a type-based narrative to explore the full breadth of the student experience. The campaign highlighted how the student experience starts with booking an open day visit at Salford University.
Work that matters
Open Day recruitment for Salford University
The creative for the campaign features university students and a type-based narrative to explore the full breadth of the student experience. The campaign highlighted how the student experience starts with booking an open day visit at Salford University.
Our team produced a digital and outdoor advertising campaign along with a TV commercial and a range of films and adverts for social media. We also produced a toolkit for the Salford team to use in-house. We used the amazing Salford campus as a backdrop and real students of Salford feature throughout the campaign.
Creative Concern developed and delivered the campaign, working with photographer Jonathan Keenan and cinematographer Paul Chambers.
Our team are now working with the team at Salford University to define and deliver a campaign for Salford Business School.