Open Day recruitment for Salford University

Salford University
Putting students in the frame for Salford Open Days
TV commercial, advertising, campaigns, graphic design

Our campaign for Salford University was developed after consultation with potential students who provided vital insight into what motivates students to choose a particular university. The creative for the campaign features university students and a type-based narrative to explore the full breadth of the student experience. The campaign highlighted how the student experience starts with booking an open day visit at Salford University.

The creative for the campaign features university students and a type-based narrative to explore the full breadth of the student experience. The campaign highlighted how the student experience starts with booking an open day visit at Salford University.

TV commercial shot on campus

Our team produced a digital and outdoor advertising campaign along with a TV commercial and a range of films and adverts for social media. We also produced a toolkit for the Salford team to use in-house. We used the amazing Salford campus as a backdrop and real students of Salford feature throughout the campaign. 

Creative Concern developed and delivered the campaign, working with photographer Jonathan Keenan  and cinematographer Paul Chambers.

Outdoor advertising examples

Our team are now working with the team at Salford University to define and deliver a campaign for Salford Business School.