Putting sustainability front and centre for the University of Leeds

The University of Leeds
Putting sustainability front and centre for the University of Leeds
Campaign, copywriting, design, brand, illustration

The University of Leeds sustainability service were looking for a new approach to communicating sustainability that would encapsulate their ambition and holistic approach.

 

We worked closely with the University team to write and design their Sustainability Annual Report, as well as create the launch campaign materials. Creation of the report included the development of a suite of bespoke illustrations to represent the four key themes of the University’s sustainability strategy.

The approach to the writing was to find a human angle that would cut through the jargon to ensure the report was accessible and engaging for a wide range of audiences. The design needed to sit alongside the wider University brand but also serve to establish a distinct look and feel for the sustainability service.

Our team also developed a suite of social media graphics, a launch animation and an annual report summary edition. 

Creative Concern has worked with the University of Leeds for over four years and has developed a range of campaigns, digital projects and design solutions in areas such as climate change, plastic reduction programmes and staff engagement campaigns.

Sustainability Annual Report and summary