Communicating a programme such as ReFocus required a high level of sensitivity to all audiences and an awareness.

The project included copywriting, design and animation to create an easy to use toolkit and guidance for the charity’s in-house designer to deliver the campaign quickly and easily over the long-term.

The campaign needed to feel distinct from other Causeway programmes but still very much part of the brand. We used the existing brand colours and typeface but brought in an illustrative style to show movement towards a different space.  

The messaging was also key to the project and our copywriter worked closely with the team to develop a narrative, copyline, call to action and key message to give the campaign a clear and coherent voice.

Because we worked really closely with the client team to fully understand the project and the best way to communicate this to a wider audience including professionals in the sector, the wider social care sector, perpetrators of domestic violence and those that have or who are experiencing domestic abuse.