Reporting sustainability progress for Cambridge University

Cambridge University

Copywriting, design, illustration, animation

We’ve been working with Cambridge University since 2019 to support them with their environmental sustainability communications. Our work began with a review of their engagement and communications activity for the Environment and Energy team. The review informed a new Communications and Engagement Strategy also developed by Creative Concern, through collaboration and workshops with the E&E team.

Beyond the strategy, our team have also produced the teams Environmental Sustainability Annual Report. Our work included the research and writing, along with the design and illustration of the report. We produced the main forty page report along with a highly visual summary.

We worked with the team to define the overall narrative, the lead stories and supporting highlights. Our design team developed a new look and feel for the E&E team communications through a district illustration style and vibrant colour palette. The illustrations create a vibrant and playful style that is used to showcase the factual evidence and the key projects.

As well as the Annual Report itself, our team also helped get the message across to students, staff and key stakeholders through animation. The animation communicates the key messages from each of the report themes in a visually engaging and dynamic way. Our team adapted the illustrations to bring motion and fluidity, supported by a voice over and soundscape, also composed by our creative team.

Animated Annual Report Summary

Creative Concern has now been commissioned to write and design the Environmental Sustainability Report for 2019-20, building on the success of this report.

"It’s been great working with the team at Creative Concern. They are professional, creative and reliable. Nothing was too much trouble and I love the fresh look to our annual report."

Joanna Chamberlain FIEMA CEnv Head of Sustainability, University of Cambridge

Reporting sustainability progress for Cambridge University

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