We hosted a series of workshop insight gathering sessions with young people to help define the strategy. Our approach was to collaborate with an inspiring group of twelve environmental influencers and develop a strategy based around the idea of ‘Climate Positivity’. Our team identified and recruited the influencers and set the brief for their contributions to the campaign.

We worked with a fantastic and inspiring group of young people campaigning in areas such as sustainable fashion, marine biology, freshwater ecology, plastic pollution, climate anxiety and climate justice.

The result was a series of films and social content promoted across Instagram and TikTok. The campaign gained 3.1 million video views, reached a total audience of over 8.5 million people. The campaign generated over 69,000 clicks and over 62,000 reactions.