Work that matters
CityCo, in partnership with Greater Manchester Police, Manchester City Coucil, and Manchester BID approached us with a fantastic brief to launch a city centre wide campaign to raise awareness that antisocial behaviour directed towards those who work across the city is never acceptable, and it needs to STOP.
The campaign needed to make an impact on 2 levels – it needed to connect with the service workers, giving them a feeling of support and strength. It also needed to make an connection to the general public and portray the message that anitsocial behaviour will not be tolerated.
Collborating with the talented photographer Rebecca Lupton, we created a characterful and punchy campaign that portrayed a real 'Manc-vibe' using genuine service workers representing their workplace and taking a stance against the abusive behaviour they recieve from the general public.
