Over 10 years after the closure of The Salvation Army children’s home at Strawberry Field, The Salvation Army set out to re-open the iconic field as a training centre to help young adults with additional needs, an exhibition centre to tell the story of the site and the Beatles connections, a café for visitors and the local community to enjoy, and spiritual gardens for peace and reflection. Despite putting up a significant amount of funding themselves, The Salvation Army still needed to raise a large amount of money to make the project a reality.
We designed and built a website that explains the vision and tells the story to help raise enough money to make the vision a reality. We also wrote subsequent website content. We knew that the link between Strawberry Field, the Salvation Army and the Beatles would encourage many people to get involved, but balancing the site’s heritage with its future plans for the site would be key.