The visual brand that resulted saw vivid use of colour, reflecting the charities energy, diversity and optimistic outlook for all those they help to support. The brand also placed the core values of the organisation at its heart, with the words forming graphic elements and shapes that weave through branded materials and around photography. A set of key copy lines, all beginning: Together we… form another graphical element of the brand toolkit. One of these – Together we smile – underpins the charity’s logo. It’s a positive, joyful motif that uses a painterly style smile that expresses what Together Trust live by: everyone has a right to a joyful, meaningful life.

Brand photography was commissioned and we worked with the photographer, Alex Grace, to capture the real characters of some of the people Together Trust supports.

We’re thrilled our work hasn’t ended there – Creative Concern devised the charity’s most successful foster carer recruitment campaign, planning and executing a series of creative digital ads across a social platforms, driving traffic to a bespoke microsite designed to build longer term leads, rather than just immediate enquiries as the charity’s strategy had been in the past.

Creative Concern has also created a range of different films for Together Trust, capturing the incredible characters and spirit of some of those who are supported by the charity along with the charity’s colleagues, and providing compelling content for online, events and campaigns.