Transport for Greater Manchester

Transport for Greater Manchester
Campaigns to get people moving
Vision/Campaign development/Design/Illustration/Animation/Film production/Copywriting/Scriptwriting

We have worked on a variety of projects for Transport for Greater Manchester including cycling strategies to attract major funding, the launch of electric vehicle charging points and the creation of infographics to illustrate campaigns. 


2040 transport strategy for Greater Manchester

For this major public consultation on the future of travel in the city region, we created a multi-channel campaign to encourage people to share their views. Within the first few weeks, the animation was viewed 4,000 times and the consultation received 1450 responses. Our work on the campaign included digital and print advertising, website, information leaflets and an animation including script and design. 

 

"You and your team have played a huge role in helping to get the consultation to get off to a flying start and you’ve done a brilliant job in helping to bring the strategy to life through the animation and creative treatment (not an easy task, I know!).”

Nicola Kane, 2040 Strategy Manager. TfGM

Go Public

We devised and implemented a behaviour change campaign asking commuters to give the tram, train or bus a try; whether to cut pollution, travel time, or costs. We created a brand for the campaign and focused much of the key assets around photography of real commuters. The campaign is playing out across digital and above the line channels including bus backs and 48 sheet posters and has also included street teams.


Greater Manchester Walking Festival

We produced the annual Walking Festival Guide in 2016 and 2017. A city-wide event, we liaise with numerous organisations, charities and community groups to compile information on over 300 walks and activities.


Films

Our film team has worked with TfGM’s cycling team, producing films on commuter and leisure cycling, cycle hubs and new off road cycle ways.