We live in a world where marketing and advertising - worth US$ 1 trillion a year – can far too often be a force for division and environmental harm. The flipside is that agencies like ourselves and our partners use our creative skills to build bridges, heal wounds and work together for a more sustainable future. That vision of a better future supported by good, ethical communications has inspired a new piece of work called BeeCom.

Teaming up with our partners from across the DNS Network  we’ve been co-producing a new, international toolkit designed to help marketing and advertising professionals produce more responsible communications that are better for people and the planet.

The toolkit - called BeeCom - is the first of its kind in being a comprehensive guide to reducing the environmental impact of campaigns or communications, using communications to effect positive change, avoiding stereotypes, and greenwash, plus offering practical tips on how to reduce the eco footprint of both printed but also digital campaigns. 

Produced in French, Spanish and English The BeeCom Responsible Communications toolkit and e-learning platform has been produced by a partnership that includes ESSTEAM (Tourcoing, France), Springtime (Brussels, Belgium), Creative Concern (Manchester, UK), Ecoavantis (Cordoba, Spain) and the IHECS Academy (Brussels, Belgium). It has been funded by the EU programme Erasmus+.