For over 60 years, The University of Manchester has been at the forefront of Development Studies and The Global Development Institute continues to drive forward new ideas promoting sustainable development and social justice for all. The world is changing fast and the idea of ‘development’ with it. More people have been lifted out of poverty than ever before and life chances have improved for billions. Yet many are being left behind without access to basic services, while future progress is threatened by growing inequalities and the impacts of climate change.
GDI approached Creative Concern to help develop a consistent visual identity that would work across their communications and to help distinguish themselves from similar development organisations. With the majority of GDI communications being produced in house using Canva, it was important their assets were flexible and easily editable so they could be deployed creatively across different channels. The visual identity also needed to sit comfortably within the overarching University of Manchester's brand identity, whilst providing a distinctive style for the GDI and its research communications.