Wigan Council
Taking Wigan's bold vision into 2030
Copywriting/strategy/planning/design/art direction/photography/web design
Photography by Duncan Elliot

Last year, Wigan Council commissioned us to craft, design and launch a new vision for the economic future of the borough, which we launched with them in March 2019 through a new prospectus, website and breakfast event with North West Business Insider.

The online hub, WE ARE WIGAN, and bespoke prospectus illustrate the essence of Wigan featuring bold visuals that playfully integrate the 'W' from the word Wigan. This graphical element playfully evolves and begins to become a pattern that sits as the essence of the place brand look and feel. A suite of imagery was also developed to work alongside these graphical elements capturing portraits of dynamic local entrepreneurs and businesses captured by photographer Duncan Elliot.

Working with the Council’s senior team we staged workshops with local people and local businesses, created a ‘pop-up’ at the borough’s annual business conference, and carried out one-on-one interviews with senior investors and business partners. The resulting vision has six pillars which capture the ambition of the borough of Wigan, its commitment to creating a great future for young people – dubbed by us as Generation W – and its great connectivity and quality of life. 

Find out more about the vision on the WE ARE WIGAN website.

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