West Yorkshire Combined Authority
Future transport narrative and toolkit
Research, strategy, engagement, copywriting, animation, design, layout
We developed a transport narrative and vision for the West Yorkshire Combined Authority, designed to inspire citizens and businesses to get excited and fired up for change. Informed by a thorough research and intelligence gathering process – a combination of desk research, auditing of existing materials and a series of workshops and interviews with key stakeholders.
Alongside the narrative we developed a bold graphic approach that was brought to life through an animation summarising the key points of the vision. A comprehensive toolkit was also included giving the Combined Authority all the assets they needed to create their own materials and spread the word throughout the region.