Woodland Trust

Woodland Trust
Putting Smithills on the map
Stakeholder engagement/Campaign/Film production/Copywriting/Design

The Woodland Trust purchased the Smithills site in Bolton in 2015. It wanted to manage and develop the landscape to become more environmentally robust, and become a place where local people and visitors could escape the city.

However, with a low profile in the north of England, the Woodland Trust needed to build relationships with stakeholders in Bolton and better understand how the site is perceived.

With our experience in the environmental sector, our regional networks and our expertise in running engaging, creative and productive sessions, we facilitated a series of interactive workshops with local residents, community groups, site users and stakeholders, to provide insight into the potential for Smithills, and the role that Woodland Trust can play.

Following these, we produced a digital and print advertising campaign, a film for online use and a TV advert, to raise the profile of Smithills and the Woodland Trust and support their ongoing fundraising activity.

Smithills promotional film

“We have worked extensively with Creative Concern in developing and communicating our project plans for the Trust's largest site in England. Whatever the range of communication skills and expertise required by the Trust we have found Creative Concern delivered with imagination and professionalism but also with warmth and passion.”

Mark Gordon, Project Lead for the Woodland Trust at Smithills Estate

£1.5m raised through Woodland Trust fundraising for the Smithills estate