The new brand for King’s College Hospital Charity has just been launched across the group of hospitals supported by the Charity. The brand, developed by Creative Concern, is the result of six months of research and development including focus groups, drop-in sessions, online surveys and brand analysis.

The new brand reflects the Charity’s focus on 'changing lives through pioneering care' and the need to appeal to a broad range of potential donors. The Charity works to make the best care possible by raising money for cutting edge equipment and facilities, innovative research and pioneering treatment. 

As well as developing the brand, Creative Concern has developed the new King’s College Hospital Charity website, the Charity’s Annual Report and a range of high impact launch graphics currently being rolled out across the hospital sites. We also produced a series of design templates, tone of voice and brand guidance to help the in-house team work with the new brand.