Latest insight

Keeping it real: Why we need people’s stories now more than ever

In our latest Monthly Insight series, our Senior Copywriter Rebecca Nicholl guides us through her take on keeping it real. Fake news. Deep fakes. Misinformation. AI-generated everything. What’s real? And what’s not?
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The Places We Go

Think about the journeys you make and the places you go. About your fellow travellers and people waiting for you at the other end. The myriad reasons for this trip, or that. The short hops and the long hauls. Now ask yourself, does public transport make you happy?

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Talking Transport

With a number of our team recently returning from delivering the Department for Transport (DfT), United Kingdom Integrated National Transport Strategy roadshow, we feel we're well placed to offer our insights on all things transport related.

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Finding your voice

We're talking about information overload. From AI slop and doom scrolling to rage baiting, the world is full, maybe overflowing with information and opinions. In this soup of content, organisations of all kinds are finding they increasingly need to demonstrate what they stand for and differentiate their messaging. More than ever, finding your voice is a priority.

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Why the future of our planet is a behaviour change communications challenge

We're kicking 2026 off by bringing you the third instalment on how the principles of psychology can be a powerful tool for creating copy, content and campaign strategy - with this final article focusing on sustainability and communication challenges.

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Beelines

A Cycling and Walking Strategy for Greater Manchester

Following our work on the Made to Move strategy, which set out the ambitions of Chris Boardman, GM’s Cycling and Walking Commissioner, we teamed up again with Chris Boardman and his teams at the Greater Manchester Combined Authority and Transport for Greater Manchester to show the region – and the world! – the exciting new cycling and walking infrastructure planned for Greater Manchester.

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Libraries Connected

In June 2018, Society of Chief Librarians (SCL) announced it would now be known as Libraries Connected, and unveiled an exciting new visual identity.

We worked with SCL on this branding project since Autumn 2017, following a competitive pitch, and were excited to see our new brand launched at the organisation’s two-day conference in June.

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Student mentoring

In 2017 we started delivering our inaugural mentorship scheme with graphic design students from Manchester Met. Working with six third year students, we have been helping them develop their design skills ready for when they graduate.

Each student has been paired up with a designer at Creative Concern who – through one-to-one sessions – has critiqued their work, providing advice on how to develop it.

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Lakes Ignite

We are really excited to be working once again on the Lake Culture programme to promote Lakes Ignite 2018. We're supporting the festival with digital, social media, PR, content and creative to showcase this unique collection of contemporary art in Cumbria.

Lakes Ignite launched in January and runs through to July, with six specially commissioned artworks. Each installation celebrates the Lake District’s UNESCO World Heritage status, providing a different perspective on the cultural landscape of the Lakes.

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Inspiring stories

You Can Foster is a major project that’s been very close to our hearts for the last year, and one that’s involved almost every aspect of Creative Concern’s multi-disciplinary team from PR and social through to design and digital.

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Arriving happy in Merseyside

In January 2018, we helped Liverpool City Region transport chiefs launch a powerful new campaign to promote the health and wellbeing benefits of walking and cycling to work on so-called ‘Blue Monday’, the UK’s ‘saddest day’ of the year.

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Getting Greater Manchester moving

Successful cities have something in common: a happy, healthy population that makes short trips on foot or by bike. When Chris Boardman MBE was made Greater Manchester’s first Cycling and Walking Commissioner, he made this his priority: to double and then double again our region’s cycling rates and make walking the natural choice for as many short trips as possible. Made to Move is Chris Boardman’s report to the Mayor, Andy Burnham, setting out exactly how he intends to achieve this and calls for £1.5 billion investment over a decade to make it possible.

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A forest for the north

Last week saw the launch of the Northern Forest, an ambitious vision from the Woodland Trust and Community Forests to plant 50 million trees over the next 25 years. The Northern Forest covers over 120 miles from Liverpool to Hull and the trees will help to provide natural flood management and boost wildlife habitats as well, protecting ancient woodland areas and iconic species such as the red squirrel. It will also providing a tranquil space for millions of people and generate more than £2 billion for the country’s economy.

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Recruiting future adopters

Creative Concern has worked in the adoption sector for several years, supporting local authority and charitable adoption agencies to raise their profiles, and to encourage a more diverse range of people to consider adoption as a way of growing their family. 



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