Behaviour change isn’t simply about telling people what to do - it is about creating the right conditions for people to make informed, confident choices. Psychology provides a useful framework for this, because behaviour is shaped far more by people’s environment, emotions and cognition than by information alone. When we understand these drivers, communication becomes genuinely powerful.

We explore the Psychology of Communications - the first of three parts on how the principles of psychology can be a powerful tool for creating copy, content and campaign strategy - starting with informative communications.

Creative Concern Designer David Wright explores the rise of toolkits and the creative opportunities that their wider adoption presents us with. Across the design industry, toolkits are quickly becoming a preferred delivery method for brand and campaign materials. Here at Creative Concern we’ve seen this trend grow over the last couple of years, with many of our clients now asking for their final project deliverables as toolkits.

At Creative Concern, we know that the best research starts with listening – really listening – to people. Over the years, we’ve talked to all kinds of people for all kinds of projects, from young people shaping cultural strategies to underrepresented voices informing national transport policy.

At lot has been said about collaboration in the world of creativity. David Hockney famously said “collaboration is compromise”. For others, collaboration is at the core of their creative and business approach.

Whether it’s the energy transition in Aberdeen, cleaner air in Newcastle, more trees in Manchester or a spectacular new arts centre in Plymouth, we like to get to know the places where we work and, every time, we fall more than a little bit in love with them.

We’ve seen many of our clients using film in ever more creative ways to tell stories, engage with their audiences, support fundraising and share their impact. Here are a few film trends we are seeing and some examples of recent projects to get your creative brains whirring.

Creative Concern is a creative marketing and communications agency, passionate about using our skills to activate change.

Chris shares his top tips for briefing in a film to your agency. If you’re planning some filming here’s a few pointers to help you get the most out of your shoot…