Latest insight

Keeping it real: Why we need people’s stories now more than ever

In our latest Monthly Insight series, our Senior Copywriter Rebecca Nicholl guides us through her take on keeping it real. Fake news. Deep fakes. Misinformation. AI-generated everything. What’s real? And what’s not?
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The Places We Go

Think about the journeys you make and the places you go. About your fellow travellers and people waiting for you at the other end. The myriad reasons for this trip, or that. The short hops and the long hauls. Now ask yourself, does public transport make you happy?

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Talking Transport

With a number of our team recently returning from delivering the Department for Transport (DfT), United Kingdom Integrated National Transport Strategy roadshow, we feel we're well placed to offer our insights on all things transport related.

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Finding your voice

We're talking about information overload. From AI slop and doom scrolling to rage baiting, the world is full, maybe overflowing with information and opinions. In this soup of content, organisations of all kinds are finding they increasingly need to demonstrate what they stand for and differentiate their messaging. More than ever, finding your voice is a priority.

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Why the future of our planet is a behaviour change communications challenge

We're kicking 2026 off by bringing you the third instalment on how the principles of psychology can be a powerful tool for creating copy, content and campaign strategy - with this final article focusing on sustainability and communication challenges.

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New brand, website and launch campaign for King’s College Hospital Charity

The new brand for King’s College Hospital Charity has just been launched across the group of hospitals supported by the Charity. The brand, developed by Creative Concern, is the result of six months of research and development including focus groups, drop-in sessions, online surveys and brand analysis.

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BREATHE - North-East air quality campaign

The issue of air quality gained national attention in the headlines last year and sanctions have been imposed on local authorities as part of the Government's efforts to reduce traffic-related pollution in the form of nitrogen dioxide emissions across the country.

We worked with three councils in the North East on a creative campaign highlighting the issue of air quality and raising awareness of potential measures that will be put in place in Newcastle, Gateshead and North Tyneside, to ensure the new Government targets are met.

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Social Media trends of 2019

 

Keeping up to date with the latest consumer, market, social and ethical trends is essential for any organisation hoping to thrive in their industry. And that’s why here at Creative Concern, we’re looking ahead to what we expect the biggest sustainability and social trends will be in 2019!

Online and social trends can change in a matter of minutes but until the next phase is invented, here are Creative Concern’s top 5 trend predictions for 2019.

 

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Topics to watch in 2019

You may have already read our sustainability trend predictions for the coming year, but we couldn't stop there, here are Creative Concern's final five topics to look out for in 2019!

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“The trends that are shaping the 21st Century world embody both promise and peril.” ~ Klaus Schwab

A reflection on 2018 trends and Creative Concern’s predictions of the sustainability and social trends that will dominate 2019.

After Attenborough’s imploring final words in Blue Planet II in 2017, “The future of humanity, and indeed all life on earth, now depends on us”, 2018 seemed to witness ethical living and more conscious consumption hit the mainstream as consumers on mass started to take notice of their usage, and tweeted about it. 

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Creating a sustainable healthcare masterplan

We’ve enjoyed a fruitful relationship with Manchester University NHS Foundation Trust over the years, developing their Green Heart behaviour change branding and associated campaigns, and supporting the sustainability team with a wide range of communications.

Our latest project saw us working with the team at MFT and Hillbreak to support the development of the Trust’s new sustainability strategy, known as The Masterplan. 

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Frontline Care: Saving the NHS?

Focused Care is a model of care revolutionising the NHS. It works alongside GP practices in Greater Manchester to assist patients who have complex needs such as homelessness, long term illnesses, substance misuse and domestic violence.

Creative Concern has worked with the team at Focused Care and ITV Shiver for a number of months on a 30-minute television programme that followed two Focused Care workers, Ruth Chorley and Lisa Chattington, as they helped their patients to rebuild their lives.

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People's Powerhouse: A charter to transform the fortunes of the North and its people

People’s Powerhouse came to us to work on developing the design for their new charter, which was launched at their conference in Bradford in November. 

The People’s Powerhouse is a movement made up of a diverse network of people who came together to help shape the debate and ensure that people and communities are at the centre of Northern Powerhouse plans. 

The People’s Powerhouse charter outlines their vision of trust, change, fairness and diversity, setting the foundations of the movement to which individuals and businesses can subscribe to. 

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Manchester Museum: It's in our nature

In the summer of 2018, Manchester Museum came to us to reveal their exciting new plans for their future. 

As the Museum closes a number of its galleries to enable essential building work to take place as their new South Asia and Chinese Culture galleries take shape, the Museum needed to communicate to visitors that their renowned natural history galleries are still open for business – and their dedication to natural history and environmental issues as steadfast as ever.  

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